The Softnik Blog

How To Make Your Web Page or Blog Post Titles Unique and Interesting

Here is a simple tip to make your web page titles unique, interesting and search engine friendly!

Use Keyword strategy studio and do a keyword analysis on the topic you are interested in. Click the Top Titles tab and look through the web page titles of your top competition. You will see all the titles listed along with their strengths (The strength is based on the ranking in top three search engines).

Can you create a better title? You can use the ideas from the previous post on creating good headlines while keeping an eye on the existing titles. Make sure that your title is unique and better.

Looking through these titles will also give you more ideas about keyword phrases and also ideas about topics you may want to discuss in the future.

Learn How To Instantly Create Powerful Headlines!

Your web page headline is the most important factor that determines if your site visitor stays or bounces away. A compelling headline will have him or her wanting to read more. An uninspiring headline will cause him or her to immediately go away!

How do you write good headlines?

The truth is, powerful headline creation ideas are all around you.  It is very easy to improve your existing headline to one that really works!

Before you decide to change your headline, you should

1. Determine the target market the headline is meant for.
2. Write down the most powerful benefit your product or service offers. Think your product has too many benefits? See the types of headlines below to decide which benefit should be highlighted in the headline.

Now use one of the following headline types.

Headlines that enumerate a list (People have an affinity to read lists!)

• Five ideas to improve your ----
• Top Ten Reasons To ...
• Four Things You Absolutely Must Know To ....
• Ten  Reasons Why ----

Headlines that ask about a problem the reader will identify with

• Do you suffer from ...?
• Are you threatened by ...
• Do you often find yourself struggling ...

Headlines that offer to teach you or make you an expert

• Learn How To ...
• Discover The Top ...
• A Guide To ...
• Every Thing You Wanted To Know About ...

Headlines that offer secrets

• They Tried To Ban This ...
• Secrets Uncovered ...
• Exposed For The First Time Ever ...
• The Real Secrets To ...
• The Ugly Truth Behind ...

Headlines offering instant gratification

• Instantly Transform ...
• Instant Strategies To Create ...
• You Can Do This In Five Minutes ...
• Get An Instant 35% Boost ...

Headlines offering to simplify things

• Simple Ideas To ...
• This is Not For The Experts ...
• ... For The Rest Of Us
• ... Any One Can Do In Their Spare Time!

Headlines announcing something

• Releasing Shortly...
• Announcing The...
• Now Available For The First Time ...
• Offer Closing Soon ...

Headlines that offer a guarantee

• .... 100% Money Back!
• Guaranteed To ...

Headlines that contain a testimonial

• I started using ... The results have been fantastic ...
• I could never believe ...
• ... Amazing! Thank You ....

Picture / Graphic Headline

Screen shot with a caption, Illustration etc. Use this if a picture is more likely to immediately grab the attention. However you will still need a compelling sub-heading or caption.

Headlines that shock

• No examples! Just read a tabloid!

More Headline Rules...

• Be specific and avoid generality. A headline that says some thing very general is not going to attract any one because they have seen it all before. There should always be a unique or specific benefit mentioned in the headline.
• A headline should make the reader want to continue. Create multiple headlines and do an A/B test to find the best one. Then create new ones and try to beat the old headline.

Coming Soon! Headline Generator and Swipe File Manager

We will be releasing a new software (stand alone, integrated into IM Toolpad and the upcoming Internet Strategy Studio) for creating good headlines. Watch this blog!

Keyword ideas from your customer emails and forum posts

How many times have you found it difficult to find the right information on the web? It is no longer easy to find something through a search. You end up doing a large number of searches, always getting thousands of search results, but none with the right answers.

And just when you were about to give up, a post at an Internet forum points you to a web-site that immediately solves the problem!

Is your product or service difficult to find?

Having a product or service that solves a customer problem is very good... but, you also need to let your customers know that you have the solution.  Unfortunately, your web pages may not describe the problem and the solution the same way a prospective customer would describe his or her requirements.

How do you improve your web visibility?

Start looking through the customer emails, third party forum posts and blog comments to see how people phrase their questions. Look for keyword phrases you haven't thought of and then add them to your keyword lists.

Add frequent customer queries to your FAQ section and provide the answers.  This reduces the number of customer support queries and increases your web visibility.