Large numbers of domain names get deleted from various domain registries every day. Unfortunately a great many of them get deleted without actual registrants being aware of it!
In many cases losing an active domain name is disastrous. All the work you have done so far in branding and promoting your website is lost. Links from other websites no longer work and all your search engine rankings are wasted.
If a domain name is deleted, it is very often snapped up immediately by domain name speculators using special software tools and services. Some of these domain names will then get pointed to other sites (including pornographic or hate sites) that can cause further damage to your brand.
If you are lucky you might be able to get your domain name back with minimal extra expenses. But in many cases this is not very easy. The difficulty in getting the domain name back from the new registrant is even more if your original site was popular. You will also end up wasting a lot of your time and resources negotiating safe return of your domain name.
It is indeed very easy to ensure that your domain names are renewed on time. Domain name portfolio management is very simple if you take a few precautions.
List all your domains
The first step in effective management of all your domain names is to make a list of all your important domain name assets.
Use a spreadsheet or even a simple text editor and just type in all your domain names, one per line. You can also use a software like Domain Punch Professional or Watch My Domains and enter the domain names directly into the software.

Every domain name has an associated domain name record that lists the person responsible for administering the domain name, the expiry dates, billing records, etc. All domain name registrars provide a web based management interface for managing the records associated with the domain. Below is the screen shot of a typical domain name management interface.
Make sure that you have access to the domain management interface for each of your domain names. This will be same if you always use the same registrar for all your domain names. However if your domain names are registered at different registrars you will have different administrative interfaces, login names and passwords.
You or some one else within your company must have access to the domain management interface at the registrar. This is because whoever has access to the management interface can easily modify the domain records.
Tabulate the Domain Record Data
Now that you have a list of domain names and the corresponding domain records, tabulate the following data in the format below.
Domain Name, Admin Contact, Expiry Date, Registrar
It is better to use a spreadsheet for this. If you are using Domain Punch Professional or Watch My Domains, the software will do this automatically if you add all your domain names to the software and then issue a ‘lookup all’ command.
Check Admin Contact Emails
The administrative id is the most important contact information for any domain name. You need to ensure that you or some one responsible in your company has access to the administrative contact’s email address. The administrative contact has to approve any ownership or registrar changes for a domain. So if some one else controls this email address he or she can easily hijack your domain name.
So often administrative contact emails are not updated after the employee handling the domain name records leaves a company. One simple solution is to use a role account email id like
dnsadmin@company.com instead of employee@company.com
Even if a third party (for example, your web hosting provider) manages your domain records, some one within your company should be the administrative contact. Otherwise it could turn out to be a big headache if you change the service provider.
Also check the billing contact email addresses. This will ensure that you receive all the domain renewal notices.
Renew domains on time
Make sure that all your domain names are renewed at least 30-60 days before the expiry dates. This should be easy once you have the spreadsheet data.
For extremely important domains consider renewing them for 5 or 10 years. Setup the auto-renew option if your registrar supports it.