Keyword ideas from your customer emails and forum posts

How many times have you found it difficult to find the right information on the web? It is no longer easy to find something through a search. You end up doing a large number of searches, always getting thousands of search results, but none with the right answers.

And just when you were about to give up, a post at an Internet forum points you to a web-site that immediately solves the problem!

Is your product or service difficult to find?

Having a product or service that solves a customer problem is very good... but, you also need to let your customers know that you have the solution.  Unfortunately, your web pages may not describe the problem and the solution the same way a prospective customer would describe his or her requirements.

How do you improve your web visibility?

Start looking through the customer emails, third party forum posts and blog comments to see how people phrase their questions. Look for keyword phrases you haven't thought of and then add them to your keyword lists.

Add frequent customer queries to your FAQ section and provide the answers.  This reduces the number of customer support queries and increases your web visibility.