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March 06, 2008

A Clear and Active Strategy For Your Important Web Pages

Do You Know Which Web Pages On Your Site Get the Results You Want?

All websites, including the huge monster sites with thousands of pages have some very important pages that bring in most of the results.

The 80-20 principle (also called the Pareto principle) states that 80% of the effects come from 20% of the causes. The 80-20 principle originated from an observation by an Italian economist (Vilfredo Pareto) that 80% of the income in Italy went to 20% of the population.

The key to a profitable, well maintained website is identifying these top performing pages and optimizing them to get even better results.

How To Identify The Top Performing Pages

What you are looking for are the pages that get you your desired results. These pages are ...

... not the pages that get most traffic.

... not the pages that look best.

... not the pages that have the most inward links.

If you are selling products or services, your star pages are those that convince your customers that your product is good and that they need to get it.

If you are a content publisher who makes use of advertisements (like Google Adsense), your star pages are those that bring you the maximum revenue.

Take Action Today!

Identify your top performing pages and start thinking about how you can get more out of them!