Competition Research - How To Find The Traffic To Your Competing Websites

It is not really possible to find the traffic to your competing sites unless you have access to their log files. This will happen only if your competition is naive enough to make their server logs public!  There are many site owners who  have left their server logs public... But this post is not about that!

You can find the relative (and approximate) data about the traffic to sites using third party resources like Alexa and Compete. These services extrapolate the data based on sample visitor statistics obtained from participating ISPs, browser toolbar logs etc.

If you use Keyword Strategy Studio, you can very easily find the top competing sites for any keyword phrase and then use the Site Link Pop Meter Pro to check the basic site popularity data for the main competitors. You can find Site Link Pop Meter Pro at the IM Toolpad premium download area (available only to registered IM Toolpad customers). A freeware version of Site Link Pop Meter is also available.