Common Keyword Research Mistakes - 6

Not Checking Your Own Server Log Files At Regular Intervals

Your server log files already contain the list of keyword searches that are bringing traffic to your site. You also have the means to know if the visitors coming through those searches are converting well.

All you have to do is...

1. Get more traffic for the keywords that are already working.
2. Improve the conversion rates of visitors coming after those searches. You can do this by improving your landing pages. This is a lot more easier than just trying to improve a random web page because you already know what the site visitor was looking for.
3. Find more keyword phrase combinations similar to the already working ones. Once you know what keywords the visitor was typing in, you can find more variations of the same keywords. Use Keyword Strategy Studio to do this.

Previous posts in this series...

1. Avoiding Keyword Research Completely!
2. Obsessing About The Exact Keyword Search Counts!
3. Constraining Your Keyword Research Based On Wrong Assumptions!
4. Not Managing Your Keyword Lists Properly!
5. Doing Only Automated Keyword Research!