Common Keyword Research Mistakes - 5

Doing Only Automated Keyword Research!

This is a very common mistake because of sales pages promoting software products that claim to automate everything. The only problem with automating your keyword research is that a real human being can always come up with better solutions and strategies any time.

Automated keyword research tools base their results on factors like search popularity (mostly supplied by a third party tool) and search result counts. As we have already seen these are no longer good indicators of keyword search volumes, demand or supply.

A good keyword research requires careful consideration of multiple factors like regional and seasonal trends, the search context, if searches are from actual customers willing to spend money and so on. So use a software tool or use an on-line research for preliminary analysis and then brainstorm with the help of a few intelligent human beings to decide the keywords you want to target. Another surefire way is to use a pay per click search engine and actually test your keywords.

Automation is best when applied to repetitive tasks that require no application of thought. So use automated tools to multiple your keyword lists (long tail keyword generation), cleanup keyword lists, etc.